ACS_TrueSense_vs_Nalco Trasar_100708 (NXPowerLite)

TrueSenseOnlineforCoolingAnIntroductionforACSvsNalcoTrasar3D2/ACSTraining–TrueSensevsTrasarRevOct7,2008CONFIDENTIALINTERNALUSEONLYSellingprinciples…•Startwithfocusingonsellingagainstcompetition-Youmaynothaveto•Badmouththecompetition-It’sjustnotgoodDON’T3/ACSTraining–TrueSensevsTrasarRevOct7,2008CONFIDENTIALINTERNALUSEONLY•StartwithfocusingontheCustomer-Unmetneeds-Problemsolving-Painpoints-Forgingexpectationgaps…Whathasbeensatisfactoryinpresent/pastisnotinthefuture-Valuecreation•If/whenthecompetitivecomparisonisrequired,usetheinfowithprofessionalismSellingprinciples…DO4/ACSTraining–TrueSensevsTrasarRevOct7,2008CONFIDENTIALINTERNALUSEONLYAlmostasingularfocusonautomationwithTrasarforadecade5/ACSTraining–TrueSensevsTrasarRevOct7,2008CONFIDENTIALINTERNALUSEONLYMeasures,detects,respondsandcommunicates…“3DTRASARcombinesadvancedautomationtechnology,sophisticatedcontrolalgorithmsandinnovativechemistryintothemostvaluablecoolingsystemtreatment,controlandmonitoringpackageintheindustrytoday.3DTRASARprogramsprovideareturnonyourinvestmentbyminimizingTotalCostofOperation(TCO)andpreventingoperationalproblems.”3DTRASARValueProposition…•ScaleControl•Bio-Control•CorrosionControl•Communications6/ACSTraining–TrueSensevsTrasarRevOct7,2008CONFIDENTIALINTERNALUSEONLYPositioningTrueSenseOnlineforCoolingwithCustomer‟sandProspect‟s7/ACSTraining–TrueSensevsTrasarRevOct7,2008CONFIDENTIALINTERNALUSEONLYAhistoryofcoolinginnovation•Halogenstable•HRA•DianodicIII–NeutralpH•Continuum*AEC–Alkalineoperations–Non-Pscaleinhibition•2020•Non-chromeBATBalancedAlkalineTechnologyDianodic*IIAlkalineoperationsChemicalTechnology&ApplicationsExpertiseGenGard*Dianodic*PlusStressTolerantPolymer70s80s90s00sGEProprietary